While at Poulin + Morris we were engaged by The Perfect Blend to provide a comprehensive branding identity and e-commerce program for the online extension of the business. We began with a new logotype and color palette to distinguish this new phase in The Perfect Blend’s history. A complete program of labeling and packaging was created for the new yarn collection that establishes it as a modern product while acknowledging the traditions long associated with needlework.
The site uses Squarespace’s platform as a base but was extensively adapted and developed to create a clear aggregate of information that is responsive in nature to work across all platforms, making information easily accessible to visitors via desktop, tablet, and mobile devices. The e-commerce function connects to the physical store’s inventory, ensuring that stock is completely up to date at all times.
The Perfect Blend is a well-known destination to the knitters and crocheters of New York’s Hudson Valley region. The owner’s aim was to utilize the store’s reputation to build an online e-commerce business and launch an exclusive line of high quality yarns, that together would result in an increased presence and customer base across a much larger area of the northeastern United States.