The American Society of Landscape Architects (ASLA) is the professional association for landscape architects in the United States, representing more than 15,000 members. ASLA has been a leader in demonstrating the benefits of green infrastructure and resilient development practices through the creation of its own green roof, co-development of the SITES® Rating System, and publicly-accessible sustainable design resources.
ASLA hosts an annual meeting and expo, rich with projects, a wealth of education sessions, an EXPO, ppn meetings for special interests, and tours. They asked us to rebrand, reimagine and reorganize their original annual meeting and expo registration brochure and website. The results are a clear and concise organization of information and graphics that provide a coherent and intuitive visual language consistent in both digital and print.