empire state building experience

visit online



Branding, Environmental Graphics

While at Poulin + Morris we created an environmental graphics program for the newly renovated space that refers to the building’s history while guiding the visitor to use 21st century technology. The Empire State Building Experience’s new visual identity and logotype align with the architectural language of the building’s Art Deco interiors. Guests are guided through each decision point, providing reassurance that they are moving correctly through the complex space.

As visitors move through multiple lines on their way to the breathtaking views of New York City, they are encouraged to interact with the building online; the graphic murals provide information on wifi, hashtags and social media links to share all aspects of their visit.

All images used are copyrighted by Poulin + Morris Inc. Work for this project was performed individually or as part of a team while on staff as a designer at Poulin + Morris Inc.

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