Bringing the knitting experience to life.
While at Poulin + Morris we were engaged by The Perfect Blend to provide a comprehensive branding identity and e-commerce program for the online extension of the business. We began with a new logotype and color palette to distinguish this new phase in The Perfect Blend’s history. A complete program of labeling and packaging was created for the new yarn collection that establishes it as a modern product while acknowledging the traditions long associated with needlework.
The Perfect Blend is a well-known destination to the knitters and crocheters of New York’s Hudson Valley region. The owner’s aim was to utilize the store’s reputation to build an online e-commerce business and launch an exclusive line of high quality yarns, that together would result in an increased presence and customer base across a much larger area of the northeastern United States.
Our first step was to explore typographic options that had lyrical notes in architecture or texture. In re-branding the business we wanted to find a typeface pairing that spoke to the structure of the knitting hobby as well as capture the lyrical nature of yarn.
We explored options where the typeface itself has an illustrative nature, as well as incorporated visual elements that borrowed from the knitting world.
Our first step was to explore typographic options that had lyrical notes in architecture or texture. In re-branding the business we wanted to find a typeface pairing that spoke to the structure of the knitting hobby as well as capture the lyrical nature of yarn.
credit: Photography used is copyrighted by Poulin + Morris Inc. Work for this project was performed individually or as part of a team while on staff as a designer at Poulin + Morris Inc.
