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ASLA 2017

Annual meeting and Expo Brochure and event website.

  • CLIENT: AMERICAN SOCIETY OF LANDSCAPE ARCHITECTS
  • CATEGORY: WEB DESIGN, PUBLICATION DESIGN

Annual meeting and Expo Brochure and event website.

Web Design, Publication Design

The American Society of Landscape Architects (ASLA) is the professional association for landscape architects in the United States, representing more than 15,000 members. ASLA has been a leader in demonstrating the benefits of green infrastructure and resilient development practices through the creation of its own green roof, co-development of the SITES® Rating System, and publicly-accessible sustainable design resources.

ASLA hosts an annual meeting and expo, rich with projects, a wealth of education sessions, an EXPO, ppn meetings for special interests, and tours. They asked us to rebrand, reimagine and reorganize their original annual meeting and expo registration brochure and website. The results are a clear and concise organization of information and graphics that provide a coherent and intuitive visual language consistent in both digital and print.

Annual meeting and EXPO launch and registration page
Annual meeting and EXPO registration brochure

Brochure Standards

Original brochure standards

2015
2016
2015
2016

Graphic Standards

PMS: 137C
CMYK: 0, 41, 100, 0
RGB: 255, 163, 0
PMS: 173C
CMYK: 0, 82, 94, 2
RGB: 207, 69, 32
PMS: 376C
CMYK: 54, 0, 100, 0
RBG: 132, 189, 0
PMS: 309C
CMYK: 99, 27, 22, 80
RGB: 0, 59, 73
PMS: WarmGray 5C
CMYK: 11, 13, 16, 32
RGB: 172, 163, 154
PMS: 1817C
CMYK: 30, 85, 59, 70
RGB: 100, 51, 53

Photographic Style

Style Guide

Annual meeting and Expo Website

Original branding and website

2015
2016

Wireframe explorations

Live Website

credit: Photography used is copyrighted by Poulin + Morris Inc. Work for this project was performed individually or as part of a team while on staff as a designer at Poulin + Morris Inc.